Raleigh’s Most Trusted Testing Experts
A/B & Multivariate Testing in Raleigh, NC
If your website gets traffic but not enough sales, the problem isn’t traffic—it’s clarity. At Capstone Design Group, we help Raleigh businesses uncover what truly works through precise A/B and multivariate testing, so every change you make drives measurable growth and revenue.
Data-Driven Testing That Fuels Real Conversions
Guesswork kills growth. That’s why our Raleigh-based A/B and multivariate testing service turns every design decision into a measurable experiment. Instead of relying on opinions, we use statistically proven data to reveal what truly drives clicks, sign-ups, and purchases. Capstone Design Group helps Raleigh businesses eliminate wasteful marketing spend, test multiple variations simultaneously, and identify the winning combinations that maximize ROI—so your website continuously evolves based on real customer behavior, not assumptions.
Local Market Insight
Understand what Raleigh audiences respond to most through location-specific testing and visitor behavior tracking.
Conversion-Focused Strategy
Each test is designed to uncover changes that lead directly to more leads, sales, or sign-ups.
Real-Time Performance Reporting
Get transparent insights into what’s winning and why—no confusing analytics or vague summaries.
Multivariate Testing Expertise
We test multiple variables at once—headlines, layouts, CTAs—to identify the perfect mix for conversions.
Continuous Optimization
Testing doesn’t stop at one result. We build ongoing experimentation frameworks that scale with your growth.
ROI-Driven Decision Making
Every recommendation is backed by measurable impact, ensuring your marketing budget delivers visible, lasting returns.
Trusted by Raleigh Businesses of All Sizes
Our A/B & Multivariate Testing Solutions
Every Raleigh business is unique, and so are its customers. Our testing solutions are tailored to uncover the precise design, content, and layout combinations that convert best. One Raleigh eCommerce client saw a 42% lift in conversions after multivariate testing revealed the winning call-to-action placement and product image sequence.
A/B Split Testing
Compare two variations of a page or element to determine which drives higher engagement and conversion rates. Icon: fa-vial-circle-check
Multivariate Testing Design
Test multiple elements simultaneously—like headlines, buttons, and layouts—to pinpoint the perfect combination for maximum conversions.
Statistical Significance Analysis
We ensure every test result is backed by reliable data, not random fluctuations or incomplete sample sizes.
User Behavior Mapping
Discover where Raleigh visitors click, scroll, and hesitate—helping refine user experience and conversion flow.
Continuous Experimentation Framework
Never stop improving—our systems run ongoing tests to adapt your site to evolving visitor preferences.
Conversion Insight Reporting
Get easy-to-read performance reports showing what works, what doesn’t, and how to scale your wins. Icon: fa-file-chart-column
Why Choose A/B & Multivariate Testing?
- Not sure why visitors aren’t converting? Testing reveals what’s blocking them—so you can fix it fast.
- Tired of guessing what works? Make every decision data-driven, not opinion-driven.
- Confused by conflicting feedback? A/B testing shows what real customers prefer—no more internal debates.
- Seeing high bounce rates? Identify which headlines or designs keep Raleigh visitors engaged longer.
- Frustrated with poor ROI? Testing ensures your marketing dollars are spent on proven, profitable changes.
- Unsure which call-to-action performs best? Test multiple versions and let the results guide you.
- Launching a redesign soon? Validate new ideas before committing fully—save time and money.
- Need to convince stakeholders? Present clear, quantifiable evidence that supports every change you propose.
- Losing leads on mobile? Discover what layouts and buttons convert best on smaller screens.
- Want steady growth, not spikes? Ongoing testing builds a consistent upward trend in conversions over time.
Our A/B & Multivariate Testing Process
Here’s how we turn your website traffic into actionable insights and measurable growth through data-driven experimentation.
Discovery & Strategy
Before a single test runs, we begin by understanding your Raleigh business, audience, and goals. We identify underperforming areas—landing pages, CTAs, checkout flows—and define what success looks like. Our team studies your analytics data, heatmaps, and user behavior patterns to uncover conversion leaks. Together, we prioritize what to test first based on potential impact and ease of implementation. Once we’ve aligned your objectives with our testing roadmap, we craft a clear hypothesis for each experiment to ensure meaningful, measurable results.
Hypothesis & Test Design
Every experiment begins with a clear hypothesis—what we believe will improve performance and why. We translate that into structured A/B or multivariate tests that isolate key variables like headlines, layouts, colors, or button copy. Each test is designed to achieve statistical significance, meaning results aren’t based on chance. For Raleigh-based businesses, we often include localized variations to see how local customers respond differently. Our design team then builds clean, pixel-perfect variations that seamlessly integrate with your existing site while maintaining your brand identity and functionality.
Implementation & Experimentation
With testing tools like Google Optimize, VWO, or Optimizely, we launch controlled experiments that run live on your site—without affecting performance. Each visitor is randomly assigned a variation, ensuring fairness and accuracy in results. We monitor metrics like click-through rates, engagement, and conversion events in real time. For local Raleigh audiences, we often segment data by geography or device type to identify nuanced behavior patterns. Throughout this stage, we maintain transparency—sharing dashboards, progress updates, and performance summaries so you always know what’s happening and why it matters.
Analysis & Insights
Once a test reaches statistical significance, we dig into the data to understand not only which variation won—but why. We look beyond surface-level metrics to uncover patterns in user interaction and engagement. Did a headline drive urgency? Did color contrast improve clarity? Each insight is documented and presented with actionable recommendations. Our Raleigh clients appreciate this phase the most—it’s where we translate data into business strategy. You’ll receive a full report showing performance impact, learnings, and how to apply those findings across your entire digital presence.
Continuous Optimization & Growth
Testing isn’t a one-time event—it’s a mindset. After successful experiments, we help you implement winning variations permanently and design new tests that push performance even higher. For Raleigh businesses, we develop ongoing testing calendars to refine seasonal campaigns, landing pages, and user experiences year-round. Our continuous optimization framework ensures your site never stagnates; it keeps adapting to new trends, audiences, and market conditions. The result? A continuously improving website that gets smarter—and more profitable—with every test we run together.
We validate improvements with real data before scaling.
Industries We Serve
Healthcare
We help Raleigh healthcare providers test appointment forms, CTAs, and messaging to increase patient bookings and build trust online.
Education
Schools and tutoring centers benefit from testing landing pages that improve enrollment inquiries, lead form submissions, and program visibility.
Real Estate
Our testing identifies which property layouts, photos, and calls-to-action attract more Raleigh homebuyers and seller inquiries.
Retail
We optimize product pages, pricing layouts, and checkout experiences to boost conversions for both eCommerce and physical store retailers.
Restaurants & Hospitality
We test menu designs, booking flows, and offer placements to help Raleigh restaurants and hotels attract more local diners and guests.
Professional Services
Law firms, accountants, and consultants use our testing insights to refine service pages that drive calls and consultation requests.
Nonprofits
We help nonprofits test donation pages, storytelling formats, and CTAs to boost donor engagement and recurring contributions.
Tech & Startups
Fast-growing Raleigh startups use our testing frameworks to refine product pages, onboarding flows, and subscription sign-ups.
Construction & Home Services
We identify which testimonials, visuals, and layouts build trust and convert more Raleigh homeowners into customers.
Manufacturing
Our testing helps Raleigh manufacturers highlight their products more effectively, streamline quote requests, and increase qualified B2B leads.
Finanace & Insurance
We test form structures, trust signals, and calculators to increase conversions on sensitive financial and insurance services.
Entertainment & Arts
From theaters to music venues, we optimize event pages and ticketing flows to turn interest into attendance and sales.
Locations We Serve
Our data-driven A/B and multivariate testing services empower businesses across Raleigh, Cary, Wake Forest, and Durham, NC—locally optimized for lasting impact.
Raleigh, NC — Data-Driven Growth Starts Here
As Raleigh’s homegrown optimization agency, we understand local customer behavior across industries. Our A/B and multivariate testing services help Raleigh businesses identify what truly converts—from form placements to ad creatives. Whether you’re an eCommerce brand, law firm, or healthcare practice, we deliver actionable data that turns casual clicks into loyal customers through evidence-backed design and strategy.
Cary, NC — Smarter Testing for Local Businesses
Cary’s growing business community thrives on innovation, and our testing expertise helps local brands keep pace. We design structured A/B tests to uncover the designs, offers, and headlines that resonate most with Cary audiences. By focusing on data-backed decision-making, Capstone Design Group ensures your website’s performance continually improves—leading to measurable ROI and stronger engagement.
Wake Forest, NC — Optimize Every Customer Interaction
Our A/B and multivariate testing services empower Wake Forest businesses to improve lead generation, online bookings, and eCommerce conversions. Through real-time analysis, we reveal which variations of your site inspire action. Whether you’re a startup or an established service provider, our local insights help fine-tune your digital experience for measurable and sustainable growth.
Durham, NC — Data Meets Design Precision
Durham’s vibrant mix of tech startups and creative firms makes it an ideal hub for experimentation. At Capstone Design Group, we help Durham businesses refine their websites using A/B and multivariate testing to achieve tangible, data-backed results. From refining UX flows to boosting conversions, our insights help you transform visitors into paying customers with precision.
We crushed it for these happy customers, and we'll crush it for you!
A/B & Multivariate Testing FAQs
Most tests for Raleigh businesses run between 2 to 4 weeks, depending on your traffic volume and statistical requirements.
A/B testing compares two versions of a single element, while multivariate testing analyzes multiple changes simultaneously to find the best-performing combination.
Absolutely. Most of our Raleigh clients see measurable conversion gains—often between 20–40%—after just a few test cycles.
Yes. We set up and manage everything—from tagging and tracking to integrating tools like Google Optimize, VWO, or Optimizely.
Definitely. Even small changes—like button colors or form placement—can make a big difference in leads and sales for Raleigh small businesses.
No. We use lightweight scripts and performance-optimized integrations to ensure your website speed remains unaffected during experiments.
We monitor tests until they reach statistical significance—usually 95% confidence—so you can trust the results before implementation.
We document the findings, apply the winning variation, and propose the next experiment—so your optimization journey never stops.
Get Started and Book a Strategy Call
Don’t waste another day making decisions on guesswork. Book a free, no-pressure strategy session with us. In the strategy call we will discuss your website needs and what you can do to improve your marketing – no selling pressure. Your competitors won’t wait — neither should you.