SEO Audits & Reporting that Drive Real Results

High-Impact SEO Audits & Reporting in Raleigh, NC

Pinpoint ranking barriers, uncover growth opportunities, and turn SEO insights into measurable business results - fast.
Many Raleigh businesses struggle with SEO uncertainty. Tired of guessing why your site isn’t ranking—or if your SEO agency’s work is paying off? Capstone Design Group helps Raleigh businesses transform uncertainty into growth. Our SEO audits reveal exactly what’s holding your site back, and our reporting turns raw data into actionable insights that deliver measurable ROI.

Data-Driven SEO Audits Built for Raleigh Businesses

Your website data shouldn’t be a mystery—it should be your biggest competitive advantage. At Capstone Design Group, we deliver SEO audits that give Raleigh business owners crystal-clear visibility into performance, rankings, and revenue opportunities. Whether you’re struggling with poor traffic, technical errors, or inconsistent results, our detailed audit and transparent reporting reveal where your SEO dollars are wasted—and how to fix it. Get the insights you need to rank higher and grow faster.

Local Market Insight

Gain clarity on how your Raleigh competitors rank and uncover local SEO gaps you can exploit.

Conversion-Focused Strategy

We track what really matters—leads, sales, and ROI—so you can see your SEO’s true impact.

Technical SEO Deep Dive

From crawl errors to page speed, we find and fix technical issues blocking your Google performance.

Keyword Performance Tracking

Know which keywords drive the most traffic—and where you’re missing out on potential rankings.

Transparent Monthly Dashboards

Get clean, visual reports that show progress at a glance—no confusing jargon, just actionable data.

Actionable Growth Roadmaps

Each audit includes a step-by-step SEO plan to turn findings into measurable, ongoing improvement.

Trusted by 200+ Raleigh Businesses Across Every Industry

Our SEO Audit & Reporting Solutions

Most Raleigh businesses invest in SEO without knowing if it’s actually working. We fix that. Our comprehensive audits uncover hidden technical issues, wasted keyword opportunities, and content gaps that quietly drain visibility. After a recent audit, a local home services company increased organic leads by 220% within three months—without raising ad spend.

Technical SEO Audit

Identify broken links, slow-loading pages, and crawl issues that block Google’s access to your site.

On-Page Optimization Review

Evaluate titles, headers, and content relevance to ensure every page supports your target keywords and user intent.

Keyword Gap Analysis

Find profitable keywords your competitors rank for—and create an actionable plan to claim those rankings.

Backlink Profile Evaluation

Assess link quality, toxic domains, and missed outreach opportunities that can make or break your SEO authority.

Local SEO Performance Audit

Discover how your business ranks in Raleigh’s local map pack and uncover location-based improvement opportunities.

ROI & Growth Reporting

Our reports tie rankings to revenue, showing exactly how your SEO investments impact leads and long-term ROI.

Why Opt for SEO Audits & Reporting?

Our SEO Audit & Reporting Process

Here’s how we turn raw website data into a clear, actionable roadmap that drives measurable SEO results for Raleigh businesses.

Discovery & Goal Alignment

Every great audit starts with listening. We begin by understanding your business, your Raleigh audience, and your goals—whether that’s higher rankings, better conversions, or smarter ad spend. Through collaborative discussions, we learn what’s working, what’s frustrating, and what success looks like for you. Then, we align our SEO audit around those priorities. This stage includes a preliminary review of your site’s visibility, Google Analytics data, and keyword targets. By grounding our process in your business objectives, we ensure that every audit insight translates into meaningful, revenue-driven action—no fluff, no irrelevant data.

Comprehensive Technical Audit

Once your goals are clear, we dive deep into your website’s technical health. We analyze everything Google sees—site structure, crawlability, page speed, mobile usability, schema, and indexation. Many Raleigh business websites lose rankings due to hidden technical errors, like redirect loops or poor mobile performance. Our tools and manual reviews uncover these issues, prioritizing them by impact. You’ll receive a clear summary of what’s hurting your rankings and exactly how to fix it. Instead of cryptic SEO terminology, we provide understandable, prioritized recommendations that empower you to make informed decisions and see measurable improvements in visibility and performance.

Keyword, Competitor & Content Analysis

After fixing the technical foundation, we turn to strategy—analyzing how your site performs against Raleigh competitors. We identify high-value keywords driving traffic in your niche, assess your on-page content, and reveal keyword gaps costing you customers. Using competitor benchmarks, we map where your opportunities lie—whether improving underperforming pages, expanding into new topics, or optimizing for local Raleigh searches. Our keyword and content analysis turns data into direction, giving you a clear understanding of which terms to target and why. It’s not just about ranking—it’s about ranking for the right searches that lead to leads, calls, and conversions.

Audit Report & Strategic Roadmap

Transparency is at the heart of our process. Once the audit is complete, we compile your findings into a clean, visual report designed for business decision-makers—not SEO experts. Every section outlines issues, impact, and recommended next steps. We don’t just deliver data—we deliver direction. Our team explains the “why” behind each insight, connecting SEO fixes to real-world business outcomes like traffic growth, higher conversions, and improved ROI. Raleigh business owners appreciate how actionable our reports are: no fluff, no filler, just a clear, prioritized roadmap that makes SEO feel measurable and manageable.

Ongoing Monitoring & Growth

An SEO audit is only the beginning. We continue tracking your progress to ensure every improvement delivers long-term gains. Capstone Design Group provides ongoing SEO reporting that keeps you informed month after month—spotlighting wins, monitoring rankings, and identifying new growth opportunities. Our proactive team keeps your Raleigh business ahead of algorithm updates and competitor shifts. You’ll always know what’s happening, why it matters, and what comes next. Think of it as continuous SEO clarity—backed by real data, local expertise, and a partner who’s as invested in your success as you are.

We diagnose the real issues and map the clearest path forward.

Industries We Serve

Healthcare

From dental clinics to medical practices, our SEO audits uncover local visibility gaps that improve patient reach and appointment bookings.

Education

Schools, coaching centers, and training programs gain clarity on ranking opportunities to attract more students and parents in Raleigh.

Real Estate

We analyze keyword gaps, backlink quality, and local search performance to help Raleigh agents rank higher for property searches.

Retail

Our audits reveal conversion leaks, keyword weaknesses, and missed SEO opportunities that help local stores boost online and foot traffic.

Restaurants & Hospitality

From visibility in “near me” searches to online review optimization, our audits improve bookings and guest engagement for Raleigh eateries.

Professional Services

Lawyers, accountants, and consultants benefit from our audit insights that highlight ranking gaps and client acquisition opportunities.

Nonprofits

We help nonprofits uncover ways to reach more donors through local keyword visibility, mobile optimization, and structured data improvements.

Tech & Startups

Our SEO audits guide Raleigh startups on how to rank faster, attract investors, and scale visibility in competitive niches.

Construction & Home Services

From builders to plumbers, we identify missing citations and on-page issues limiting local lead generation and visibility.

Manufacturing

We analyze product pages, technical SEO, and B2B keywords to help Raleigh manufacturers attract better-qualified clients and distributors.

Finance & Insurance

Our audits highlight trust signals, local rankings, and content gaps that help firms attract clients and meet compliance standards.

Entertainment & Arts

We boost exposure for artists and venues by optimizing event pages, ticket listings, and creative content visibility online.

Locations We Serve

We provide SEO audits and reporting for Raleigh, Cary, Durham, and Wake Forest businesses — helping local brands turn insights into rankings and revenue.

Raleigh NC skyline

Raleigh, NC – SEO Audits & Reporting

As a Raleigh-based agency, we understand the nuances of your market better than anyone else. Our SEO audits help local businesses uncover hidden technical and content issues, improve keyword targeting, and build strategies that actually move rankings. From downtown boutiques to B2B firms, we’ve helped Raleigh brands gain measurable traffic and visibility across every search platform.

Cary, NC – SEO Audits & Reporting

Cary’s growing business community deserves clarity and performance from their SEO efforts. Our SEO audits for Cary companies highlight the exact opportunities that drive more leads, calls, and sales. Whether you’re a service provider, retailer, or startup, we translate complex SEO data into simple, actionable steps that fuel measurable online growth and stronger local visibility.

Wake Forest Downtown

Wake Forest, NC – SEO Audits & Reporting

For Wake Forest businesses, local competition is rising—fast. Our SEO audit and reporting services reveal what’s holding your rankings back and how to outperform nearby competitors. From technical fixes to keyword analysis, we create data-driven roadmaps that help Wake Forest brands climb search results and convert local searches into loyal customers.

Durham NC skyline

Durham, NC – SEO Audits & Reporting

Durham’s diverse business ecosystem demands smart, data-led SEO decisions. Capstone Design Group delivers in-depth audits that go beyond rankings, revealing how every optimization impacts your bottom line. We help Durham businesses—tech startups, retailers, and service firms alike—achieve higher visibility, more qualified traffic, and consistent SEO growth with clarity and confidence.

We crushed it for these happy customers, and we'll crush it for you!

"These guys are top notch. They understand design AND functionality. And they are trustworthy and reliable. Best Web company I have ever worked with. 100% recommend."
Dave B.
RaceReach
"Awesome web design! Very professional and knowledgeable. Able to provide solutions for all our integration needs."
Conan H.
Howler Monkey Hot Sauces
"We are so happy with our website. Michael is great to work with, keeps to a timeline, answers all our questions promptly and really brought our vision to life on screen. Excellent service and results."
Harmony V.
Blackbird Brewery
"Michael Chase at Capstone Design Group is a true partner. He is invested in the clients he works with and goes above and beyond to meet both immediate and strategic needs. In addition to their excellent design work, Michael is also a terrific person. It is so wonderful to do business with partners who value both excellence in quality and culture."
Jesica D.
Round Square
"Michael Chase with Capstone Design Group more than exceeded expectations for our website redesign project. He met our project deadline on time despite setbacks triggered by our team. The site design allows us to easily maintain it in-house, despite having very little html experience. Upon website completion, Michael trained our entire team on how to manage updates moving forward. He continues to make himself available for simple questions despite the project being complete."
Renee D.
Alpha II

SEO Audit & Reporting FAQs

Most Raleigh business audits are completed within 10–14 business days, depending on website size and complexity.

You’ll receive a detailed technical, on-page, and competitor analysis—plus a step-by-step roadmap to boost rankings and traffic.

Absolutely. We translate every insight into plain English so you know what’s working, what’s not, and what to fix first.

Yes! Many clients use our reports in-house. Or, if you prefer, our team can handle all the technical fixes for you.

We recommend quarterly or biannual audits to stay ahead of Google updates, competitors, and evolving keyword trends.

Yes—our audits are customized for Raleigh and nearby areas, identifying local ranking factors and competition insights unique to your market.

Any business relying on online visibility—retailers, contractors, clinics, agencies, or service providers—can gain clarity, growth, and ROI from our audits.

Get Started and Book a Strategy Call

Don’t waste another day unclear on what’s holding results back. Book a free, no-pressure strategy session with us. In the strategy call we will discuss your website audit needs and what you can do to improve your marketing – no selling pressure. Your competitors won’t wait — neither should you.