Michael Chase

Michael Chase - Founder & Marketing Strategist at Capstone Design Group Michael is a results-driven marketing strategist and the founder of Capstone Design Group, a Raleigh-based digital marketing agency specializing in website design, SEO, and conversion optimization. With a passion for helping businesses grow through proven marketing, Michael has helped countless companies—from software technology firms to healthcare practices—transform their online presence and boost their bottom line. As an award-winning professional (Best Web Developers in Raleigh 2025, Best Graphic Designers in Raleigh 2025), Michael brings real-world experience to every project. His expertise spans website development, search engine optimization, PPC advertising, and marketing automation, with a particular focus on creating high-converting digital experiences that work as 24/7 salespeople for his clients. Michael's approach goes beyond trendy tactics—he believes in sustainable, psychology-based marketing strategies that deliver measurable results. When he's not building, optimizing websites or crafting marketing campaigns, you can find Michael playing guitar or drums, and spending time with family. Ready to transform your marketing results? Connect with Michael for a free strategy consultation at 919-899-1440.

7 Website Mistakes That Are Killing Your Conversions (and How to Fix Them)

7 Website Mistakes That Are Killing Your Conversions (and How to Fix Them)

Website Optimization, Digital Marketing, Website Design / By

If you’re spending money on SEO, PPC, or social media advertising but not seeing the leads or sales you expect, it could be your website is not optimized to turn visitors into prospects. It’s important to remember that just driving traffic won’t translate to more business. Conversions—turning visitors into paying customers—are what actually grow your […]

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How to Use E-E-A-T to Create AI-Proof Content That Dominates Search Rankings

How to Use E-E-A-T to Create Engaging Content That Dominates Search Rankings

Uncategorized / By

Why E-E-A-T is Your Secret Weapon Against AI Content Flooding AI-generated content is everywhere. ChatGPT, Claude, and dozens of other AI tools are pumping out millions of articles daily, creating an unprecedented content tsunami. But here’s what most businesses don’t realize: this AI content flood is actually your biggest opportunity. Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness,

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Are your Website Designs Responsive and Mobile-Ready? A 12-Step Checklist

12-Step, Mobile-friendly Website Testing Checklist to Ensure Seamless Mobile Experiences

Website Design / By

In today’s digital world, mobile traffic accounts for more than 50% of total web visits. If your website isn’t responsive and optimized for mobile devices, you’re not just behind the curve—you’re actively losing leads, customers, and revenue. Google now uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and

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Form Friction: Fields to Eliminate (and Which to Keep)

Website Optimization, Digital Marketing, Website Design / By

Introduction – Why Form Friction Matters for Modern Businesses Form friction is one of the most overlooked barriers to conversion. When potential customers arrive on a website ready to take action—request a quote, book a consultation, or simply ask a question—the form becomes the final gatekeeper. If that form feels long, confusing, or unnecessarily personal,

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